Marketing

For most craft artists, getting their work noticed and selling enough of it at career-sustaining prices are key to making a living in the crafts. These resources will help artists create, refine, and execute strategies for selling their work in a constantly evolving marketplace.

Note: The resources on these pages are listed by priority, with top-rated items appearing first. For more information on the listings and how to submit recommendations for listings, please see the note at the end of Artists' Career Resources.

Photos (L-R): Tennessee Assn.of Craft Artists (TACA) fair, Artful Home website, Connell Gallery

Artist Career Training

External Link

| Aletta de Wal, Artist Career Training

On-line art marketing courses and resources as well as, personalized support and workshops offered by Aletta de Wal. Fee for services. Free resources include ArtMatters! e-newsletter, Art Marketing Blog, and interviews with artists and art professionals.

Creativity in Challenging Times

Newsletter

| CERF+

CERF+ interviews four artists about their strategies for surviving and flourishing during difficult economic times.

Staying Safe From Theft

Newsletter

| CERF+

A cerfnews article about how craft artists can better protect themselves from theft at show.

New York Foundation for the Arts: The Profitable Artist

External Link

| New York Foundation for the Arts

The Profitable Artist is a handbook for artists in the performing, literary and visual arts, compiled by arts professionals and the New York Foundation for the Arts (NYFA). The book guides the reader through five broad substantive topics that are often overlooked by artists: strategic planning, finance, law, marketing, and fundraising. Each topic area is reinforced by real-world examples and applications of the material.

Handful of Salt blog

External Link

| Regina Connell, Emily Eisenhart, Anne Stericker and Christina Chacon

Handful of Salt celebrates the people and ideas behind design and art that's contemporary, craft-based, and deeply human.

Crafthaus.com

External Link

| Brigitte Martin

A website where professional craft artists display their work and connect internationally across all fields of interest.